Sketch Series #2::Pacsun

Pacsun located in Four Seasons Mall, uses track lighting throughout the store as its main light source. The track lighting is positioned to be directed on clothing displayed in the store. Most of the lighting is directed to a certain article of clothing or has a specific place to project light. At the cash wrap, there is a large wood veneer light, that I feel is more for looks than function, but it directs the attention of the customer to come and check-out. Also in the back of the store, there are two round wood veneer lights that direct the customer to the sales rack. Both of these lights are interesting and fits the store's atmosphere well, they are used more for direction and way finding in the space rather than light output. This space does have glare issues, dealing with too many lights shining on a certain items, also shining on materials such as metal throughout the space. Decreasing the amount of lights directing towards one area will help solve the problem and make it more appealing to shop in there. With lights everywhere in the space, it makes dark areas from the shadows of the clothes rack, display signs, and furniture/props. I find that this space is too bright, but since this is a clothes store, you want to make customers aware of the clothing and want them to buy items.